Getting found, cited and recommended across AI Overviews, ChatGPT, Gemini and Perplexity. Written from delivery, not theory.
Also sold as generative engine optimisation (GEO), answer engine optimisation (AEO) and LLM SEO. The labels move faster than the practice, and underneath them the job stays the same: clean technical foundations, content that answers real buyer questions, and an off-site footprint that tells machines who you are and why to trust you.
Nobody controls what an assistant says, but AI visibility is measurable, and most of what AI says about a brand comes from sources the brand doesn't own. These are the case studies and guides, with numbers where I have them.
The highlights video from my MeasureFest talk at brightonSEO, and the full write-up: the five tools I built with Claude Code, what they changed for the team and five lessons for anyone building their own.
I went through 41 client GA4 accounts to see where AI search's influence ends up. GA4's AI Assistant channel shows about half a percent of sessions, and files the rest under other names.
My takeaways from brightonSEO and MeasureFest October 2026: measuring AI visibility properly, attribution and getting SEO budget signed off.
I use AI for SEO every day, and I've corrected it 487 times in four months. So who's catching the mistakes when a brand hands its SEO over to AI?
I wrote for Advanced Web Ranking on how to find the SEO and AI search gaps that cost brands at peak, using a live Black Friday project. The full article is on their blog.
AI and agents influenced one in five global orders last Cyber Week. The work that shapes who gets surfaced and recommended is happening now, not in November.
Ranking first no longer wins the sale. How AI search decides who gets recommended, why your authority is earned off-site, and how sentiment loses deals before buyers reach you.
What Google I/O 2026 means for SEO, PPC, AI search, measurement and commercial planning over the next 12 months.
Good SEO is still essential, but AI search also depends on whether your business is understood, trusted and worth mentioning.
My collaboration with Writesonic on an AI search case study: a Shopify migration with a 10%+ uplift in AI search visibility within 30 days of launch.
How a UK e-commerce brand went from outside the Top 50 to position 1 and became the most-cited source in the AI Overview, without ad spend.
Everything else I've written is in the full insights archive, and I speak on AI search at conferences.
I share regular search marketing thinking on LinkedIn. Follow along for more insights on SEO, paid search and AI visibility.
18+ years in search · SEO · PPC · CRO · AI Search
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