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• Home Senior search marketing specialist covering SEO, paid search, CRO and AI-driven search.
• About me Christian Goodrich, 18+ years in search marketing, brightonSEO and HeroConf speaker.
• Insights All articles with category filters and reverse-chronological ordering.
• Recommendations LinkedIn recommendations from clients and partners, shown in full.
• Public speaking Upcoming talks and webinars, plus recent conference sessions to watch back.

Articles

Case Studies

• How I helped a brand grow organic search impressions by 76% year-on-year 26 January 2026
• How I helped a client save over £35,000 in wasted PPC spend for 2026 23 January 2026

AI Search

• Claude Code for SEO: how it transformed my reporting and delivery for AI search 9 November 2026
• Your Google Analytics is lying to you about AI search 29 October 2026
• "Can't we just use AI for our SEO instead?" 29 September 2026
• Spotting SEO and AI search gaps before Black Friday 27 September 2026
• Black Friday is won in search (and it's already started!) 26 August 2026
• You can rank first and still lose the sale 18 July 2026
• My collaboration with Writesonic on an AI search case study for SOZO 15 May 2026
• From page 5 to position 1: how I won visibility in AI Overviews 26 December 2025

Conversion & Growth

• If your website were a shop window, would you stop and look? 21 December 2025
• Your contact page is costing you clients: here's how to fix it 21 December 2025

Industry Perspective

• Key takeaways from brightonSEO and MeasureFest, October 2026 24 October 2026
• A website carbon score is a performance clue, not a badge 14 June 2026
• How goodrich.digital achieved 100/100 on PageSpeed Insights 4 June 2026
• What Google I/O 2026 means for the next 12 months of search 20 May 2026
• Visible but not chosen: why good SEO is no longer enough on its own 18 May 2026
• Key reflections from brightonSEO and HeroConf, April 2026 8 May 2026
• 13 winning Black Friday CRO & PPC tips I shared at brightonSEO and MeasureFest 3 November 2025

Measurement

• How a technical GA4 setup cut wasted PPC spend by 50% 23 June 2026
• The practical guide to calculating SEO ROI 23 January 2026
• Why GA4 e-commerce attribution is too fragile to trust on its own 21 December 2025

Policies

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