Search works best as a connected growth system, not a set of isolated tactics.
I'm Christian Goodrich, a senior search marketing specialist with 18+ years of experience across SEO, paid search, CRO and AI-driven search. I'm Head of SEO & AI Search at SOZO, a B Corp certified digital agency in Cheltenham. I've spent my career working at the intersection of strategy and delivery, helping ambitious brands get more commercial value from their search presence.
I write about what I see working in practice: the shifts in how people search, how AI search optimisation (often called generative engine optimisation, or GEO) is changing visibility, and how brands can build search strategies that hold up commercially.
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