Spend Less, Win More Leads: a technical GA4 setup that cut ad waste by 50%
A lead-gen case study on fixing the signal in GA4, Google Ads and Data Studio, cutting a client's wasted ad spend by over 50% while lifting lead quality by 25.9%.
Public speaking
I speak at industry conferences and on webinars about SEO, paid search, AI search and turning search into commercial growth. Below is where I'll be next, along with a few recent talks you can watch back.
Write-up coming soon
10 weeks to go
12 weeks to go
A lead-gen case study on fixing the signal in GA4, Google Ads and Data Studio, cutting a client's wasted ad spend by over 50% while lifting lead quality by 25.9%.
Practical, tried-and-tested tips for strong Black Friday and Q4 performance: CRO across the journey, paid search under pressure, smarter measurement and a sensible use of AI.
If you're organising a conference, webinar or internal session and want a senior, commercially grounded take on SEO, paid search and AI search, I'd be glad to hear from you.
18+ years in search · SEO · PPC · CRO · AI Search
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