Public speaking
I speak at industry conferences and on webinars about SEO, paid search, AI search and turning search into commercial growth. Below is where I'll be next, along with a few recent talks you can watch back.
Virtual summit 
Weekly show The five tools I built with Claude Code for AI search and SEO, from a client context engine to a migration checklist clients can follow through a share link, and what to think about before you ship anything. Given to a full room of 300+ in the Measurement and Reporting session.
How e-commerce brands build AI search visibility before peak demand arrives rather than during it, with five things to fix before Black Friday and three ways to be recommended as well as visible. Given on the AI-Powered Marketing Stage.
Why AI search looks small in GA4 when AI referrals converted 31% better than other traffic last holiday season, why Black Friday SEO work starts in September, and a 30-second check for outdated Black Friday pages. It was recorded for charity, and my nominated cause is Stevie Stones, which helps parents who have lost a child to give them a headstone or memorial.
A live session with Writesonic's founder and CEO Samanyou Garg on why ranking first no longer wins the sale, how AI decides who gets recommended, and where brands should focus in AI search. It attracted over 650 registrants.
"I co-hosted a live webinar with Christian in July. He explains complex ideas simply, backs them up with real client results, and was a well-prepared, generous co-host. He's one of the few practitioners I've seen who can connect AI search visibility to real revenue."
A lead-gen case study on fixing the signal in GA4, Google Ads and Data Studio, cutting a client's wasted ad spend by over 50% while lifting lead quality by 25.9%.
Practical, tried-and-tested tips for strong Black Friday and Q4 performance: CRO across the journey, paid search under pressure, smarter measurement and a sensible use of AI.
If you're organising a conference, webinar or internal session and want a senior, commercially grounded take on SEO, paid search and AI search, I'd be glad to hear from you.
18+ years in search · SEO · PPC · CRO · AI Search
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